Digital Marketer CV Example & Writing Guide

Digital marketing runs on dashboards, and so should your CV. Hiring managers want channels, budgets and results — traffic, leads, cost per lead, return on ad spend. Tools and certifications help, but numbers get interviews.

Below you will find a complete digital marketer CV example, three professional summaries, ready-made bullet points and the skills employers search for. You can open the example in our free CV maker and replace the details with your own.

Digital Marketer CV example

What employers look for in a digital marketer CV

• Channels: SEO, paid search, paid social, email, content or all-round — and which is your strongest.
• Budgets: How much ad spend you have managed.
• Results: Traffic, leads, CPL, ROAS, conversion rate and revenue.
• Tools and certificates: Google Ads, GA4, Meta Ads Manager, HubSpot, SEMrush or Ahrefs.

Digital Marketer CV summary examples

Your summary is the first thing a recruiter reads. Keep it to two to four sentences: who you are, your strongest result and what you offer. Adapt one of these:

Experienced: Digital marketing specialist with 6 years of experience running SEO, paid social and email campaigns for B2B and e-commerce brands. Grew organic traffic by 140% and cut cost per lead by 35% while managing a monthly ad budget of USD 40,000. Certified in Google Ads and Google Analytics 4.

Another strong example: SEO specialist with 4 years of experience in technical SEO, content and link building. Moved 60+ keywords to page one for a travel website, growing organic sessions from 20,000 to 95,000 a month in 14 months.

Entry level or fresher: Marketing graduate with a 4-month agency internship and a personal blog that reached 8,000 monthly visitors through SEO. Managed Instagram pages for 3 small businesses, growing followers by an average of 60%. Certified in Google Ads and Meta Blueprint.

More ideas: 15 CV summary examples for different jobs and levels.

Bullet points for a digital marketer CV

Strong bullet points start with an action verb and include a number. Use these as a starting point and change the figures to your own:

• Lead SEO and content strategy for 12 client brands, growing organic sessions by 140% in 18 months.
• Manage a USD 40,000 monthly paid social budget across Meta and LinkedIn, lowering cost per lead by 35%.
• Built automated email journeys in HubSpot that lifted repeat purchases by 22%.
• Report monthly results to clients with Looker Studio dashboards, keeping client retention at 92%.
• Launched the company’s first e-commerce newsletter, reaching 45,000 subscribers in one year.
• Ran Google Ads campaigns with a return on ad spend of 5.2 against a target of 4.
• Coordinated 30+ product campaigns with design, sales and agency partners.
• Grew a brand’s Instagram account from 12,000 to 85,000 followers in one year with organic content.
• Wrote and optimised 80 blog articles, 35 of which rank in the top 3 on Google.
• Improved landing page conversion from 2.1% to 3.8% through A/B testing.
• Managed influencer campaigns with 25 creators that reached 3 million people.

Skills for a digital marketer CV

Pick the 8–15 skills that match the job advert and that you can prove at interview:

• SEO & SEM
• Google Ads
• Meta Ads
• LinkedIn Ads
• Google Analytics 4
• Content Strategy
• Email Marketing
• HubSpot
• A/B Testing
• Conversion Rate Optimisation
• Looker Studio
• Copywriting
• Social Media Management

See 100+ skills for a CV for more hard and soft skills by job.

How to write a digital marketer CV: 4 tips

Lead with one headline metric

Open your summary with your best result — traffic growth, ROAS or leads — so the reader keeps going.

Always give the baseline

“Grew traffic to 95,000” is good; “from 20,000 to 95,000 in 14 months” is convincing.

Name platforms exactly

Write “Google Ads”, “Meta Ads”, “GA4” and “HubSpot” as they appear in job adverts so ATS filters find them.

Add your own projects

A blog, YouTube channel or store you grew yourself is real evidence, especially early in your career.

Job titles this CV example works for

The same structure works for related roles, including: Digital Marketing, Digital Marketing Executive, Digital Marketing Specialist, Digital Marketing Manager, Marketing Executive, Marketing Officer, Marketing Manager, SEO Specialist, SEO Executive. Change the headline, summary and keywords to match the exact title in the job advert.

Make your digital marketer CV in minutes

Click Edit this CV example to open it in Free CV Maker. Replace the details with your own, watch your CV score rise as you type, then download a clean, ATS-friendly PDF or an editable Word file — free, with no sign-up. Already have a CV? Run it through the free ATS CV checker, and add a matching letter with the cover letter maker.